Despite the fact that many brands have announced their exit from the Russian market, the products of these brands have found their way back in less than three months.
Products of well-known brands, which after the Russian invasion of Ukraine announced its withdrawal from Russia, began to return to the aggressor country through Asian countries. This is evidenced by an article in the Russian publication “Moscow Komsomolets”, as well as monitoring of online stores in Russia.
“A small number of Western brands come to us directly from Europe. These are mainly Italy, Germany and Poland. In the amount of about 8% of imports. However, most of the clothes under European and American brands are made in Asia: India, Bangladesh, Pakistan, Vietnam, Cambodia – in the amount of about 20%, “- says the stock market expert” BCS World of Investment “Valery Emelyanov.
In addition, according to the publication, we can expect the emergence of branded products in Russia through Serbia and “other friendly countries.”
At the same time, various financial sanctions imposed on Russia are also not an obstacle to such trade.
A very interesting point in the calculations: most likely, it will take place in national currencies. Therefore, there is no need to fear for Russia's balance of payments. In addition, I think that such cooperation will strengthen Azerbaijan, which not only trades oil but is an important transit route between India and Iran. It's about billions of dollars in profits. We will see once again that it is better to be friends with Russia, “said Alexander Razuvaev, a member of the supervisory board of the Guild of Financial Analysts and Risk Managers.
How these plans are implemented in practice can be seen in the example of numerous online stores that began to open after the imposition of sanctions. One such example is the AKros82 store, which operates through the Telegram channel.
The store's website was created on May 7, after the introduction of anti-Russian sanctions.
The store is located in St. Petersburg. And it is interesting that delivery from this store takes place not only in Russia, but also in the CIS.
The store offers to buy sports shoes from well-known sports brands that have announced that they have entered or limited their presence in the Russian market: Nike, Balenciaga, Ecco, Puma, Converse Chuck Taylor, New Balance, Adidas, Walk'n'Dior.
Origin of shoes – Vietnam, China, etc. However, this product is most likely not pirated, as the production of these brands actually operates in Asian countries, including Vietnam and China.
For example , officially operating in Vietnam, Nike and Adidas.
Puma withdrew footwear from China, but moved to Vietnam.
Most of these sports brands have announced their withdrawal from the Russian market or restrictions on their activities after Russia's invasion of Ukraine. However, the products of these brands, as you can see, found their way into the Russian market in less than three months of sanctions.
