The Russians are already being offered an “alternative” to McDonald's – McTreshko's vans.
After 32 years in the Russian market, McDonald's has announced the sale of its Russian business. This was reported by The New York Times.
“After more than three decades in Russia, McDonald's – an icon of US lifestyle and capitalism – is selling its Russian business because it plans to leave the country completely, “the statement said.
Citing a company statement, the publication notes that the move is a significant departure for the brand.
“This is a complex issue with unprecedented and profound consequences,” said Chris Kempczynski, McDonald's CEO.
For the same reasons, McDonald's CEO dismissed possible criticism of the company's criticism that leaving the Russian market worsens access to food and causes unemployment of tens of thousands of ordinary citizens in Russia.
“It was a difficult decision, and it will not be easy to implement, given the size of our business and current problems in Russia,” Kempczynski wrote.
McDonald's plans to sell its business to a local buyer.
The buyer will no longer use McDonald's name, logo or branding, as McDonald's will retain its trademarks in Russia.
At the same time, McDonald's employees in Russia are guaranteed to get a job no matter who the business buyer is.
foreign exchange losses, “McDonald's said in a statement.
It also notes that McDonald's has invested billions of dollars in its supply chain and restaurants in Russia.
It will be recalled that McDonald's exit from Russia caused him 2.5 times more damage than expected. The chain suffered $ 127 million in losses as restaurants stopped in Ukraine and closed in Russia. At the same time, the loss was initially expected to be less than $ 50 million.
McDonald's closed nearly 850 restaurants in Russia indefinitely in early March. This event did not leave indifferent the Russians, who began to resell on advertising sites food from McDonald's at inflated prices.
Against the background of the negative resonance of the Russians began to feed promises that McDonald's will return in a month and a half.
matryoshka food truck), which will sell burgers, pancakes and other fast food.
McDonald's has 39,000 restaurants in more than 100 countries.
