In total, Ukraine received nine awards at the festival this year.
One of the most prestigious international festivals of creativity London International Awards (LIA) announced the 2022 winners. Among them is the Ukrainian Saatchi & Saatchi Ukraine, which received two gold festivals at once. It became the first agency from our country that managed to achieve such a result.
Awards were presented in the categories of Experiential (works that create a unique experience) and Guerrilla Marketing (underground “guerrilla” campaigns) for the Motherland Pride project. In addition, the agency became a finalist in the Creativity In PR – Use of Events and Stunts category (projects with non-standard approaches to communication).
A total of 754 LIA awards and 230 finalists from 45 countries were announced.
The Motherland Pride project was implemented in 2020, when the coronavirus pandemic threatened to hold the Equality March by KyivPride in an offline format. Then Saatchi & Saatchi Ukraine proposed using drones to raise a huge flag with LGBT+ symbols against the background of the sword of the Motherland.
In total, Ukraine received nine festival awards this year. ANGRY agency was also recognized, which received three silvers: Use of Illustration Campaign for PrEP, Pharma & Medical – Social Responsibility/Awareness Campaign for PrEP, Pharma & Medical – Craft – Illustration Campaign for PrEP for the Position Campaign project. And Atmosphere Dance received three silver and bronze for the project Uprooted, it was recognized in the categories Production & Post-Production – Cinematography for UNHCR, Production & Post-Production – Direction for UNHCR, Production & Post-Production – Performance/Casting for UNHCR and Production & Post-Production – Editing for UNHCR.
London International Awards is one of the most prestigious international festivals of creativity. Works are recognized by jury members from around the world in 27 disciplines. To choose the winners, they gather for 9 days in Las Vegas. Each category has its own team of judges who discuss the works in a special room before choosing the best. This ensures equal attention for case-participants.
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LIA is included in the International Creativity Rating of VRK and the International WARC Creative 100 rating.
