The company shared such data with advertisers.
The number of daily Twitter users has reached an “all-time high ” for the first full week that has passed since the purchase of the social network by Elon Musk. This is evidenced by the company's internal documents, which The Verge has seen.
The documents state that the daily number of monetized Twitter users has increased by 20%. And “Twitter's largest market, the US, is growing even faster.” Since the end of the second quarter, the number of users of the social network has increased by 15 million.
Also read: “Blue check” on Twitter will cost $8 – Musk
Last week, Musk published a tweet in which he said that since the announcement of the purchase, “the number of users of the social network has increased significantly worldwide.” According to the results of the second quarter, Twitter reported 237.8 million monetized users and an annual growth of 16.6%.
The publication notes that there is no mass outflow of Twitter users, but the social network is losing advertisers. Musk said the company faced a “significant drop in revenue” due to “activist groups putting pressure on advertisers.” They were particularly alarmed by reports of an increase in racist and discriminatory tweets. Twitter said that their appearance was connected to a targeted campaign of trolls.
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Recall that since purchasing the social network, Musk managed to introduce several innovations. Yes, the “blue checkmark” of verified accounts will become paid, for users who have left the network, the appearance of the start page has changed. In addition, the businessman dissolved the company's board of directors and fired half of its employees.
