How the business of the Russian Federation reduces costs in a crisis: save on advertising, IT and reduce staff

Only 37% of companies did not feel the change.

Как бизнес РФ сокращает затраты в условиях кризис: экономить на рекламе, IT и сокращают штат

Sales of small and medium-sized businesses in Russia fell – only 16% of entrepreneurs did not notice the changes. Businesses have begun to cut costs, most often cutting costs in IT, advertising and marketing (37% of companies). About it writes rossMI with reference to results of interrogation of the analytical center of NAFI.

This is followed by staff reductions (23%), salary reductions (16%), complete or partial refusal to rent an office (16%), transfer of employees to a remote format (15%). Only 16% of entrepreneurs did not notice the changes that would affect their business.

“More than half of Russian entrepreneurs – 54% – said that sales in their companies decreased (among microbusiness representatives 65% noted a decrease in sales). This led to the need to reduce current costs – it took 83% of companies,” – said in a statement. .

Representatives of medium-sized businesses (37%) and companies operating in the market for more than 10 years (22%) say no change.

The survey was conducted in March, surveying 500 representatives of small and medium-sized businesses in all major sectors of the economy. Respondents were business owners, company executives and entrepreneurs.

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Based on materials: ZN.ua

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